Off The Hook started with Collin & Baelee, a husband and wife team raised in the Florida Keys. We grew up on the water, went to school here, and built our lives in the community we’re proud to call home.

In 2020, just before the COVID pandemic, we opened Off The Hook Bait N Tackle. Like many small businesses at the time, we faced hardships, but through hard work, long days, and support from our community, we made it though and continued to grow. The growth eventually led to a charter business - and now to Off The Hook Apparel.

Apparel felt like a natural next step. We wanted to create comfortable, quality clothing at a fair price - pieces you can wear on the water, around town, or anywhere in between. Simple, well-made, and easy to wear.

Today, Off The Hook is something we run as a family, alongside our daughter, Scarlett. It reflects our lifestyle, our work ethic, and the place that shaped us.

Built from our life on the water, Made for everyday wear.